
With so much information readily
available online, clients sometimes ask
us, "Why should we hire a real estate
agent?" They wonder, and rightfully so,
if they couldn't buy or sell a home
through the Internet or through regular
marketing and advertising channels
without representation, without a real
estate agent. Some do OK, many don't.
So if you've wondered the same thing,
here are 10 reasons why you might want
to consider hiring a professional real
estate agent (hopefully us).
1. Education & Experience
You don't need to know everything about
buying and selling real estate if you
hire a real estate professional who
does. Henry Ford once said that when
you hire people who are smarter than you
are, it proves you are smarter than they
are. The trick is to find the right
person. For the most part, they all
cost about the same. Why not hire a
person with more education and
experience than you? We're all looking
for more precious time in our lives, and
hiring pros gives us that time.
2. Agents are Buffers
Agents take the spam out of your
property showings and visits. If you're
a buyer of new homes, your agent will
whip out her sword and keep the
builder's agents at bay, preventing them
from biting or nipping at your heels.
If you're a seller, your agent will
filter all those phone calls that lead
to nowhere from lookie loos and try to
induce serious buyers to immediately
write an offer.
3. Neighborhood Knowledge
Agents either possess intimate knowledge
or they know where to find the industry
buzz about your neighborhood. They can
identify comparable sales and hand these
facts to you, in addition to pointing
you in the direction where you can find
more data on schools, crime or
demographics. For example, you may know
that a home down the street was on the
market for $350,000, but an agent will
know it had upgrades and sold at
$285,000 after 65 days on the market
and after twice falling out of
escrow.
4. Price Guidance
Contrary to what some people believe,
agents do not select prices for sellers
or buyers. However, an agent will help
to guide clients to make the right
choices for themselves. If a listing is
at 7%, for example, an agent has a 7%
vested interest in the sale, but the
client has a 93% interest. Selling
agents will ask buyers to weigh all the
data supplied to them and to choose a
price. Then based on market supply,
demand and the conditions, the agent
will devise a negotiation strategy.
5. Market Conditions Information
Real estate agents can disclose market
conditions, which will govern your
selling or buying process. Many factors
determine how you will proceed. Data
such as the average per square foot cost
of similar homes, median and average
sales prices, average days on market and
ratios of list-to-sold prices, among
other criteria, will have a huge bearing
on what you ultimately decide to do.
6. Professional Networking
Real estate agents network with other
professionals, many of whom provide
services that you will need to buy or
sell. Due to legal liability, many
agents will hesitate to recommend a
certain individual or company over
another, but they do know which vendors
have a reputation for efficiency,
competency and competitive pricing.
Agents can, however, give you a list of
references with whom they have worked
and provide background information to
help you make a wise selection.
7. Negotiation Skills & Confidentiality
Top producing agents negotiate well
because, unlike most buyers and sellers,
they can remove themselves from the
emotional aspects of the transaction and
because they are skilled. It's part of
their job description. Good agents are
not messengers, delivering buyer's
offers to sellers and vice versa. They
are professionals who are trained to
present their client's case in the best
light and agree to hold client
information confidential from competing
interests.
8. Handling Volumes of Paperwork
One-page deposit receipts were prevalent
in the early 1970s. Today's purchase
agreement runs 10 pages or more. That
does not include the federal- and
state-mandated disclosures nor
disclosures dictated by local custom.
Most real estate files average
thicknesses from one to three inches of
paper. One tiny mistake or omission
could land you in court or cost you
thousands. In some states, lawyers
handle the disclosures, thank goodness!
9. Answer Questions After Closing
Even the smoothest transactions that
close without complications can come
back to haunt. For example, taxing
authorities that collect property tax
assessments, doc stamps or transfer tax
can fall months behind and mix up
invoices, but one call to your agent can
straighten out the confusion. Many
questions can pop up that were
overlooked in the excitement of
closing. Good agents stand by ready to
assist. Worthy and honest agents don't
leave you in the dust to fend for
yourself.
10. Develop Relationships for Future
Business
The basis for an any agent's success and
continued career in real estate is
referrals. Few agents would survive if
their livelihood was dependent on
consistently drumming up new business.
This emphasis gives agents strong
incentives to make certain clients are
happy and satisfied. It also means that
an agent who stays in the business will
be there for you when you need to hire
an agent again. We have been
around for almost 20 years, and
successfully
closed hundreds of millions in
transaction. We are here for you now,
and will be here when you need us again.
We understand that it's not just a
house, a your home.
>>Sheryl@walshpierce.com